shenzhen kelly electronics co., ltd. in order to comply with the new trend of modern enterprise development, and promote enterprises to do the brand, a brand-name process, play a leading role in the brand, enhance the competitiveness of enterprises. according to the shenzhen well-known brand evaluation committee arrangements, november 2, the fourteenth session of the shenzhen well-known brands on-site evaluation expert team came to the company for a one-day shenzhen well-known brand management system site visits and guidance. general manager huang feng, deputy general manager xiao nengwen, deputy general manager gan junjie, wu and other company leaders on behalf of the company on the arrival of the panel of experts welcomed the warm welcome.
in the morning, ms. zhang yue, senior auditor of the state registration, first introduced the requirements and procedures of the on-site assessment and pointed out that the on-site assessment is not only an important part of enterprises to identify well-known brands, but also the implementation of management diagnosis, improve management maturity as a means. subsequently, the assessment team of experts in the company, accompanied by the company's general manager of huang feng smt workshop, dip workshop, machine workshop, research and development departments, laboratories and other important places for field visits. during the visit, the assessment experts listened carefully to the leaders of the company such as huang feng and other leaders on the company's production workshop facilities, production processes, product quality control, research and development capabilities, laboratory equipment and other related presentations, ms. zhang yue, a line of my company's manufacturing capacity, scientific and technological research and development strength, standardization of production management, and other areas to give a much appreciated.
after the introduction of the enterprise and the management of the system and the site visit, the review team of experts on the basic situation of kelly electronics has a more adequate understanding and understanding, then launched a strategy for the company, leadership, brand, quality, market, procurement, human resources and social responsibility and other aspects of the field assessment will be. at the appraisal meeting, the leaders of all departments of the company made a detailed report on the materials to the experts of the evaluation team, and answered the relevant questions and meticulously and deeply.
the review went into the final session. the experts of the assessment team understand the basic situation of our management system through listening, watching, checking, asking and discussing in a day. we give a comprehensive and objective evaluation on strategic planning, operational performance, resource management and brand building. , not only summed up the division i in the management system on the characteristics of the operational management of the advantages and product quality control measures, but also pointed out the need to strengthen and improve the shortcomings of the electronic management system kaili hua gave a high evaluation.
subsequently, huang feng, general manager of the company on behalf of the company in his concluding remarks on the assessment team of experts a day of hard work and professional guidance expressed sincere gratitude, and stressed that kelly electronics shenzhen well-known brands to declare, accept the experts on-site assessment, the purpose is not only is to gain the honor, more importantly, through this brand nurturing review process, improve the management level, enhance the company's overall strategic height, but also to be able to stand at a higher level, look at their own, looking for gaps and continuous improvement, kelly hua electronic step by step toward excellence, kelly electronics in the brand core force under the leadership of the rapid rise, determined to become "the world's consumer electronics industry leader in china"!